Rasa_

Rasa_

Rasa_

Overview

Overview

An imitation of the iconic richness and splendor of Madurai’s

Style

A hand drawn decorative font using Ivy Presto Display for the base structure.

Inspiration

Inspired by the architecture of the famous temple in my home city: Madurai, India.

Roles

Typeface Designer - Motion Graphics - Graphic Designer

Typeface Designer
Motion Graphics Graphic Designer

Team

Shalika Thappali

Tools

Adobe Creative Suite - Adobe After Effects

Adobe Creative Suite
Adobe After Effects

Duration

10 weeks

Case Study

Case Study

Case Study

Letterforms

Letterforms

Letterforms

Inspiration

Inspiration

Inspiration

Utilized features directly from the towers of the temple and reformed them into the letter forms and glyphs.

Upper Case

Upper Case

Upper Case

Color

Color

Color

Colors pulled directly from the vibrant paint colors used to adorn the statues on the towers and within the temple.

Lotus

Meenakshi

Ancient

Gopura

Chandra

Sacred

Lowercase and Numbers

Lowercase and Numbers

Lowercase and Numbers

Applications

Applications

Applications

Takeaway

Takeaway

Takeaway

My Goal

My Goal

My Goal

I created this typeface to capture the splendor and magnificence of an ancient structure, the beauty of which continues to inspire me to this day!

I created this typeface to capture the splendor and magnificence of an ancient structure, the beauty of which continues to inspire me to this day!