Grindr_
Grindr_
Grindr_
Overview
Overview
Grindr is a geolocation-based app, users are able to find others in their immediate vicinity, making it easy for people looking for casual meet-ups.
Problem
Toxic behavior & harassment in-app
Cluttered and ad-heavy appearance
Hook-up culture over Genuine Connection
Exclusion of other LGBTQ+ identities
Solution
By broadening our focus to include all individuals of the LGBTQ+ community, Grindr will position itself as a virtual town square where people can effortlessly connect.
Roles
UI Designer - Design System
UI Designer Design System
Team
Tools
Adobe Creative Suite - Figma
Duration
15 weeks
Case Study
Case Study
Case Study
Discover
Discover
Discover
Problem
Problem
Problem
Grindr is an app riddled with toxicity and dangerous people. For a dating app, Grindr comes across as scary and uninviting with a cluttered and ad-heavy appearance.
Grindr is an app riddled with toxicity and dangerous people. For a dating app, Grindr comes across as scary and uninviting with a cluttered and ad-heavy appearance.
Grindr is an app riddled with toxicity and dangerous people. For a dating app, Grindr comes across as scary and uninviting with a cluttered and ad-heavy appearance.
Competitors
Competitors
Competitors
Grindr
User -friendliness
Functionality
Feature Set
Grindr
User -friendliness
Functionality
Feature Set
Grindr
User -friendliness
Functionality
Feature Set
Grindr
User -friendliness
Functionality
Feature Set
Feeld
User -friendliness
Functionality
Feature Set
Feeld
User -friendliness
Functionality
Feature Set
Feeld
User -friendliness
Functionality
Feature Set
Feeld
User -friendliness
Functionality
Feature Set
Scruff
User -friendliness
Functionality
Feature Set
Scruff
User -friendliness
Functionality
Feature Set
Scruff
User -friendliness
Functionality
Feature Set
Scruff
User -friendliness
Functionality
Feature Set
Talking To Our Users
Talking To Our Users
Talking To Our Users
We interviewed individuals of different sexualities, ages, and ethnic backgrounds of their experiences with dating apps and with being queer in order to identify key pain points.
We interviewed individuals of different sexualities, ages, and ethnic backgrounds of their experiences with dating apps and with being queer in order to identify key pain points.
People that have been in the community for so long...I was still learning everything.”
People that have been in the community for so long...I was still learning everything.”
Grinder visually is very robotic and it feels very transactional”
Grinder visually is very robotic and it feels very transactional”
Locks you into a feeling of objectification and limiting yourself to a purely sexual physical state.
Locks you into a feeling of objectification and limiting yourself to a purely sexual physical state.
There are situations where I have to choose which bathroom you go into, either women or men...I get stared down.”
There are situations where I have to choose which bathroom you go into, either women or men...I get stared down.”
Define
Define
User Pain Points
User Pain Points
User Pain Points
We identified four key issues to guide our design solutions:
01
Lack of queer community
Users don’t know where to go to find genuine connections and community
02
No genuine connections
Users crave genuine connections and are intimidated by the pressure to hook up
03
Health info is not shared
Users are afraid to ask uncomfortable sexual health questions before getting intimate
04
Unsafe environment
Users are worried for their safety and the ever increasing LGBTQ+ hate
01
Lack of queer community
Users don’t know where to go to find genuine connections and community
02
No genuine connections
Users crave genuine connections and are intimidated by the pressure to hook up
03
Health info is not shared
Users are afraid to ask uncomfortable sexual health questions before getting intimate
04
Unsafe environment
Users are worried for their safety and the ever increasing LGBTQ+ hate
So how might we make a transparent, safe online environment that provides genuine connection and successful interactions?
So how might we make a transparent, safe online environment that provides genuine connection and successful interactions?
So how might we make a transparent, safe online environment that provides genuine connection and successful interactions?
Ideate
Meet Our Personas
Meet Our Personas
Meet Our Personas
Newly Awakened
Newly Awakened
Ethan Chen
Ethan Chen
“Its never too late to find your place”
“Its never too late to find your place”
How might we create a one-stop source for anything and everything on the queer community?
How might we create a one-stop source for anything and everything on the queer community?
Grindr Gather
Grindr Gather
Make connection with the local queer community more accessible.
Make connection with the local queer community more accessible.
Casual Dater
Casual Dater
Rowan Sanchez
Rowan Sanchez
“I’m just scoping the scenery out”
“I’m just scoping the scenery out”
How might me make sharing sexual health information part of the average experience of getting intimate?
How might me make sharing sexual health information part of the average experience of getting intimate?
Grindr CheckUp
Grindr CheckUp
Incorporating a check up system to provide support for users when they interact with their matches.
Incorporating a check up system to provide support for users when they interact with their matches.
Commitment Seeker
Commitment Seeker
Maya Van Dijk
Maya Van Dijk
“Dont waste my time”
“Dont waste my time”
How might we make dating apps less sex and appearance focused?
How might we make dating apps less sex and appearance focused?
Grindr Glimpse
Grindr Glimpse
Inclusion of short daily personal moments so personalities can shine.
Inclusion of short daily personal moments so personalities can shine.
Social Butterfly
Social Butterfly
Joya Banfill
Joya Banfill
“Its hard when it feels like the world is built against you”
“Its hard when it feels like the world is built against you”
How might we make commuting comfortable while feeling threatened or unsafe?
How might we make commuting comfortable while feeling threatened or unsafe?
Grindr Ground
Grindr Ground
Create a feature that allows users to swiftly find the safest and most convenient routes to travel home.
Create a feature that allows users to swiftly find the safest and most convenient routes to travel home.
Newly Awakened
Ethan Chen
“Its never too late to find your place”
How might we create a one-stop source for anything and everything on the queer community?
Grindr Gather
Make connection with the local queer community more accessible.
Commitment Seeker
Maya Van Dijk
“Dont waste my time”
How might we make dating apps less sex and appearance focused?
Grindr Glimpse
Inclusion of short daily personal moments so personalities can shine.
Casual Dater
Rowan Sanchez
“I’m just scoping the scenery out”
How might me make sharing sexual health information part of the average experience of getting intimate?
Grindr CheckUp
Incorporating a check up system to provide support for users when they interact with their matches.
Social Butterfly
Joya Banfil
“Its hard when it feels like the world is built against you”
How might we make commuting comfortable while feeling threatened or unsafe?
Grindr Ground
Create a feature that allows users to swiftly find the safest and most convenient routes to travel home.
Proposed Features
Grindr Gather
Grindr Gather
Make connection with the local queer community more accessible.
Make connection with the local queer community more accessible.
Grindr Check Up
Grindr Check Up
Grindr Check Up
Incorporating a check up system to provide support for users when they interact with their matches.
Incorporating a check up system to provide support for users when they interact with their matches.
Grindr Glimpse
Grindr Glimpse
Grindr Glimpse
Inclusion of short daily personal moments so personalities can shine.
Inclusion of short daily personal moments so personalities can shine.
Grindr Ground
Grindr Ground
Grindr Ground
Create a feature that allows users to swiftly find the safest and most convenient routes to travel home.
Create a feature that allows users to swiftly find the safest and most convenient routes to travel home.
Design System
Color
Color
Color
Pride Purple
Power Purple
Brave Blue
Belonging Blue
Yaassify Yellow
Grounding Green
Grindr - Main
Raunchy Red
Passion Pink
Gradients
Gradients
Gradients
We divided Grindr into three new modes based on what the user was seeking.
Community
Romance
Hook-Ups
Community
Romance
Hook-Ups
Community
Romance
Hook-Ups
Graphic Elements
Graphic Elements
Graphic Elements
Community
Romance
Hook-Ups
Community
Romance
Hook-Ups
Community
Romance
Hook-Ups
Cards And Navigation
Cards And Navigation
Cards And Navigation
Takeaway
What I Learned
What I Learned
What I Learned
User testing is everything
User testing is a key part of solidifying a user task flow and bringing the design into the higher fidelity phase.
Language is important
Apart from visual hierarchy, wording helped users use the app intuitively without confusion and prevent invasive prompting.
Empathy interviews give direction
We were able to expand our views of what problems needed to be fixed for the intended user.
User testing is everything
User testing is a key part of solidifying a user task flow and bringing the design into the higher fidelity phase.
Language is important
Apart from visual hierarchy, wording helped users use the app intuitively without confusion and prevent invasive prompting.
Empathy interviews give direction
We were able to expand our views of what problems needed to be fixed for the intended user.
User testing is everything
User testing is a key part of solidifying a user task flow and bringing the design into the higher fidelity phase.
Language is important
Apart from visual hierarchy, wording helped users use the app intuitively without confusion and prevent invasive prompting.
Empathy interviews give direction
We were able to expand our views of what problems needed to be fixed for the intended user.
