Grindr is a geolocation-based app, users are able to find others in their immediate vicinity, making it easy for people looking for casual meet-ups.
Problem
Toxic behavior & harassment in-app
Cluttered and ad-heavy appearance
Hook-up culture over Genuine Connection
Exclusion of other LGBTQ+ identities
Solution
By broadening our focus to include all individuals of the LGBTQ+ community, Grindr will position itself as a virtual town square where people can effortlessly connect.
Roles
Team
Tools
Adobe Creative Suite - Figma
Duration
15 weeks
We identified four key issues to guide our design solutions:
01
Lack of queer community
Users don’t know where to go to find genuine connections and community
02
No genuine connections
Users crave genuine connections and are intimidated by the pressure to hook up
03
Health info is not shared
Users are afraid to ask uncomfortable sexual health questions before getting intimate
04
Unsafe environment
Users are worried for their safety and the ever increasing LGBTQ+ hate
Ideate
Meet_Our_Personas_
Proposed Features
Grindr_Gather_
Make connection with the local queer community more accessible.
Grindr_Check_Up_
Incorporating a check up system to provide support for users when they interact with their matches.
Grindr_Glimpse_
Inclusion of short daily personal moments so personalities can shine.
Grindr_Ground_
Create a feature that allows users to swiftly find the safest and most convenient routes to travel home.
Design System
Color_
Pride Purple
Power Purple
Brave Blue
Belonging Blue
Yaassify Yellow
Grounding Green
Grindr - Main
Raunchy Red
Passion Pink
Gradients_
We divided Grindr into three new modes based on what the user was seeking.
